Cauvery Calling

In November 2021, Timeless Jewels by Shveta created a fundraiser to support the Cauvery Calling project, which is an initiative by Isha Outreach to plant 242 crore trees in the Cauvery River Basin in a span of 12 years. Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers – the country’s lifelines – can be revitalized. It will initiate the revitalization of Cauvery river and transform the lives of 84 million people.

At Timeless Jewels, we have a vision of a world more connected to nature. To revitalize Cauvery river and help farmers, we will plant one tree for every purchase made on our website. Be a part of this next chapter & help us plant more trees.

Cauvery has been the source of wellbeing, prosperity and the very source of life for these lands. A forest-fed perennial river is fast becoming a seasonal stream as 87% of tree cover has been removed in 50 years. Cauvery is calling, do you have a heart to hear?" – Sadhguru

Make your contribution to save Cauvery.
Cauvery Calling - Action Now! - Timeless Jewels by Shveta

The ambition is to enable 5.2 million farmers to plant 2.42 billion trees in the Cauvery River Basin in a span of 12 years. Farmers are being facilitated in a multi faceted way to adopt tree-based agriculture, and eventually bring one-third of the basin under tree cover. From the preparation of quality saplings to ensuring farmer uptake; from farmer education to farmer support; from engaging with governments to bring about required policy redirections and incentives to support farmer to adopt this model to roping in allied NGOs – Isha Outreach is working at every conceivable level to scale up this movement. This has included working extensively with the Union Government and the concerned State Governments -  leading tangibly to several policy reforms. These reforms cover a broad range of aspects affecting the farmer  - from reforms in agricultural practices at one end, to helping make Farmer Producer Organisations (FPOs) viable and giving them tax incentives, at the other. 
This initiative has succeeded in bringing together all stakeholders from every section of society including farmers, scientists, civil society groups, state governments, the citizens and the media, and inspiring them focus their energies on a common ecological goal. For the Farmer, it is a highly lucrative economic model with significant ecological benefits. For the State and Citizens, it is a double win. 
The stream of action is widening evermore. The impact already seen in the pilot years in terms of soil quality, groundwater sequestration, improved farmer income and the benefits of increased green cover, are all on road to being demonstrated exponentially with this massive on-ground movement. The vision is to establish a blueprint for Tropical River Restoration that can be replicated and implemented across the planet. The idea is to innovate, demonstrate, amplify and inspire Planetary Scale. Already, the Ministry of Environment, Forest and Climate Change, Government of India, has prepared Detailed Project Reports on rejuvenating 13 of the country’s rivers based on a like model. This confluence of effort, scientific understanding and upsurge of Human Consciousness – this is the goal of the Cauvery Calling Movement.